Men’s New Balance 740 (White) BTOWN FRONT ROOM Q1 Crafted from a ultra-soft Studio

Crafted from a ultra-soft Studio Soft fabrication

Finished with bold rubber print logos on both the front and back

65% Lyocell

Deep Heel Pockets complement your arch with that feel-good fit

Men’s New Balance 740 (White) BTOWN FRONT ROOM Q1 Crafted from a ultra-soft StudioThe New Balance 740 is back and better than ever. This iconic daily runner combines nostalgic 2000s design an open knit mesh upper, segmented midsole, and clean silhouette design with modern touches like two tone mesh and angular overlays. Built for serious miles and everyday wear, the 740 delivers the perfect blend of heritage style and contemporary flair. Rediscover a classic or find your new favourite.